Nova Joe’s Expands to Offer More Than Coffee
FOR IMMEDIATE RELEASE – – April 12, 2021
Batesville, AR – Successful Batesville based drive-thru coffee shop, Nova Joe’s, is set to expand their menu offering as well as their locations. Searcy, Ark. will see the first of their new concept stores as they prepare to open in late May at 3212 Race Avenue. In addition to the classic coffee and espresso drinks, and fan-favorite espresso milkshakes that have built Nova Joe’s following, you can also add a savory chicken breakfast sandwich, fresh cooked Nova Bites and more! For lunch and dinner, enjoy nuggets, tenders, and chicken sandwiches served on delicious yeast rolls, and uniquely cut french fries that can’t be found anywhere else in the state.
Nova Joe’s Creator and Owner, Zac Stewart, says he did not have chicken in mind when he initially opened his drive-thru only coffee shop. “I was presented with an idea to expand and serve high quality food items that would pair well with our superior espresso. After a lot of research and taste testing, we believe this will be an excellent combination that will please a variety of guests.” Stewart said.
Stewart was approached with this idea by another successful business entrepreneur, Robert Foster, who is most well known for his launch of the Spartan Mower, among other prosperous endeavors. They decided to join forces and the planning has been fast and furious.
“People are busy and their schedules are crazy.” Foster says enthusiastically. “We want to serve people great food and drinks that will help make their day better!” Hence the concept behind the new Nova Joe’s slogan “Let’s Make Today Better!”
The new slogan is a part of their overall re-branding, including a new logo, icon, and color scheme. Stewart states, “This rebranding helps us define who we are. We want Nova Joe’s logo to be synonymous with our goal of positively encouraging faith, family, and community.”
There’s space in the market for this concept which has not been done before. By offering diverse items that also pair well, they hope to reach and satisfy an even wider variety of customers. Because they know time is valuable, they added a double drive-thru to will ensure that guest orders are processed and delivered quickly and accurately.
Nova Joe’s is also moving dirt and laying the foundation for a new flagship location in the town where it all started, Batesville. Locals refer to it as the “old Tommy’s King Burger” location at 2100 Harrison Street. Their new building is set to become the model for their new concept stores and will lead them into future expansion.
About Nova Joe’s:
Nova Joe’s launched its first drive-thru espresso shop in June 2019 in Batesville, Arkansas. It was created by then Lyon College student, Zac Stewart, as a class project for his business major. It became well known for its superior coffee and delicious espresso shakes. Thanks to the overwhelming community support, Nova Joe’s began adding more locations and was also named “Best Coffee Shop in Independence County. In 2021, Nova Joe’s will expand its locations as well as its menu which now includes savory chicken items for breakfast, lunch and dinner.
Combining the warmth and energy that food and coffee bring, with the quick convenience of a drive-thru experience. Nova Joe’s aspires to fulfill its primary goal of positively encouraging faith, family, and community.